About Sage, Rutty & Co., Inc.
<p>Founded in 1915, Sage, Rutty & Co., Inc. is Rochester’s oldest locally owned financial services firm, based in the Finger Lakes/Greater Rochester region of upstate New York. The firm has 75 employees and reports $3.0B in assets under management (2026).</p> <p>Sage Rutty provides financial planning and investment advisory services for individuals and families, with work that includes wealth management, retirement planning, estate planning, tax planning, and Medicare insurance solutions. For employers, the firm supports retirement plans with 401(k) management services and fiduciary options under ERISA.</p> <p>Plan sponsors can engage Sage Rutty as a 3(21) fiduciary advisor or as a 3(38) investment manager, depending on the level of investment discretion and delegation a plan needs. The firm’s long operating history in Rochester is a key differentiator for organizations that want a local team with deep community roots.</p> <p>Sage Rutty is dual-registered, regulated by FINRA as a brokerage firm and by the SEC as an investment adviser.</p> <ul> <li>Wealth management and investment advisory services</li> <li>Retirement and financial planning for individuals</li> <li>401(k) management support for plan sponsors</li> <li>ERISA fiduciary services: 3(21) and 3(38)</li> <li>Estate, tax, and Medicare insurance planning</li> </ul>
Website: https://www.sagerutty.com/
Founded: 1915
Employees: 75
Office Locations
- Rochester, NY (Headquarters)
Services Offered
- 3(21) Investment Advisor
- 3(38) Investment Manager
Client Statistics (2026)
- Total Clients: 0
- Total AUM: $3.0B
Plans Serviced (2024)
Largest plans where this firm is listed as a service provider (Schedule C) or IQPA (Schedule H) on the most recent filings (From Form 5500).
| Plan | Sponsor | Assets | Participants |
|---|---|---|---|
| ARNOLD & PORTER PROFIT-SHARING AND 401(K) PLAN AND TRUST | ARNOLD & PORTER KAYE SCHOLER LLP, DC | $1.6B | 1,788 |
| NORTHWINDS HOLDING, INC. 401(K) PLAN | NORTHWINDS HOLDING, INC., NY | $49M | 826 |
| CONSERVE EMPLOYEE RETIREMENT PLAN | CONTINENTAL SERVICE GROUP, LLC D/B/A CONSERVE, NY | $42M | 345 |
| ISAAC HEATING & AIR CONDITIONING, INC. 401(K) PLAN | ISAAC HEATING & AIR CONDITIONING, NY | $28M | 512 |
| FISHER ASSOCIATES, P.E., L.S., L.A., D.P.C. 401(K) PROFIT SHARING PLAN | FISHER ASSOCIATES, P.E., L.S., L.A., D.P.C., NY | $25M | 176 |
| 401(k) Retirement Plan | Healthcare Sponsor, NY | $17M | 260 |
| 401(k) Retirement Plan | Manufacturing Sponsor, NY | $16M | 141 |
| 401(k) Retirement Plan | Professional Services Sponsor, NY | $16M | 115 |
| 401(k) Retirement Plan | Technology Sponsor, NY | $12M | 209 |
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