Sage, Rutty & Co., Inc.

Retirement Plan Advisor

Rochester, NY

About Sage, Rutty & Co., Inc.

<p>Founded in 1915, Sage, Rutty &amp; Co., Inc. is Rochester’s oldest locally owned financial services firm, based in the Finger Lakes/Greater Rochester region of upstate New York. The firm has 75 employees and reports $3.0B in assets under management (2026).</p> <p>Sage Rutty provides financial planning and investment advisory services for individuals and families, with work that includes wealth management, retirement planning, estate planning, tax planning, and Medicare insurance solutions. For employers, the firm supports retirement plans with 401(k) management services and fiduciary options under ERISA.</p> <p>Plan sponsors can engage Sage Rutty as a 3(21) fiduciary advisor or as a 3(38) investment manager, depending on the level of investment discretion and delegation a plan needs. The firm’s long operating history in Rochester is a key differentiator for organizations that want a local team with deep community roots.</p> <p>Sage Rutty is dual-registered, regulated by FINRA as a brokerage firm and by the SEC as an investment adviser.</p> <ul> <li>Wealth management and investment advisory services</li> <li>Retirement and financial planning for individuals</li> <li>401(k) management support for plan sponsors</li> <li>ERISA fiduciary services: 3(21) and 3(38)</li> <li>Estate, tax, and Medicare insurance planning</li> </ul>

Website: https://www.sagerutty.com/

Founded: 1915

Employees: 75

Office Locations

  • Rochester, NY (Headquarters)

Services Offered

  • 3(21) Investment Advisor
  • 3(38) Investment Manager

Client Statistics (2026)

  • Total Clients: 0
  • Total AUM: $3.0B

Plans Serviced (2024)

Largest plans where this firm is listed as a service provider (Schedule C) or IQPA (Schedule H) on the most recent filings (From Form 5500).

PlanSponsorAssetsParticipants
ARNOLD & PORTER PROFIT-SHARING AND 401(K) PLAN AND TRUST ARNOLD & PORTER KAYE SCHOLER LLP, DC $1.6B 1,788
NORTHWINDS HOLDING, INC. 401(K) PLAN NORTHWINDS HOLDING, INC., NY $49M 826
CONSERVE EMPLOYEE RETIREMENT PLAN CONTINENTAL SERVICE GROUP, LLC D/B/A CONSERVE, NY $42M 345
ISAAC HEATING & AIR CONDITIONING, INC. 401(K) PLAN ISAAC HEATING & AIR CONDITIONING, NY $28M 512
FISHER ASSOCIATES, P.E., L.S., L.A., D.P.C. 401(K) PROFIT SHARING PLAN FISHER ASSOCIATES, P.E., L.S., L.A., D.P.C., NY $25M 176
401(k) Retirement Plan Healthcare Sponsor, NY $17M 260
401(k) Retirement Plan Manufacturing Sponsor, NY $16M 141
401(k) Retirement Plan Professional Services Sponsor, NY $16M 115
401(k) Retirement Plan Technology Sponsor, NY $12M 209

🔒 Want to unlock and download Sage, Rutty & Co., Inc.'s client list?

Subscribe to Basic or Premium today to reveal and download all 12 client plans.

Subscribe Today
Are you with Sage, Rutty & Co., Inc.? Claim your profile to unlock and display all 12 client plans serviced by your firm.

Other Retirement Plan Advisors in NY