Browse 542 providers in this category.
Provider ranking
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Principal Asset Management
Plan Advisor
Des Moines, IA
Stats: $1.0B under management
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Syverson Strege
Plan Advisor
West Des Moines, IA
Stats: $1.0B under management
Company: Est. 1997
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Walter Keenan Wealth Management
Plan Advisor
South Bend, IN
Stats: $1.0B under management
Company: Est. 1982 • 12 employees
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Financial Enhancement Group
Plan Advisor
Anderson, IN
Stats: $987M under management
Company: Est. 1997
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Stanley-laman Group Ltd.
Plan Advisor
Berwyn, PA
Stats: $979M under management
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Findec Wealth Services, Inc.
Plan Advisor
Stockton, CA
Stats: $964M under management
Company: Est. 1987
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Rogers Wealth Group, Inc.
Plan Advisor
Fort Worth, TX
Stats: $961M under management
Company: Est. 1973
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Sensible Financial Planning And Management, LLC
Plan Advisor
Waltham, MA
Stats: $944M under management
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Korhorn Financial Group
Plan Advisor
Granger, IN
Stats: $935M under management
Company: Est. 1994
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Keb Wealth Advisors
Plan Advisor
Springfield, IL
Stats: $933M under management
Company: Est. 1931
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Frazier Financial Advisors, LLC
Plan Advisor
Dublin, OH
Stats: $930M under management
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Avenir Corporation
Plan Advisor
Stats: $922M under management
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Correct Capital Wealth Management, LLC
Plan Advisor
Clayton, MO
Stats: $922M under management
Company: Est. 2018 • 18 employees
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Redw Wealth LLC
Plan Advisor
Albuquerque, NM
Stats: $896M under management
Company: Est. 1997
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Pathway Financial Advisors, LLC
Plan Advisor
South Burlington, VT
Stats: $895M under management
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Capital Investment Counsel INC
Plan Advisor
Denver, CO
Stats: $889M under management
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Covington Investment Advisors, Inc.
Plan Advisor
Ligonier, PA
Stats: $886M under management
Company: Est. 2003
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First Kentucky Securities CORP
Plan Advisor
Louisville, KY
Stats: $861M under management
Company: Est. 1977
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Ford Financial Group
Plan Advisor
Fresno, CA
Stats: $860M under management
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Pacific Sage Partners, LLC
Plan Advisor
Edmonds, WA
Stats: $858M under management
Company: Est. 2021
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Pettyjohn, Wood & White, Inc.
Plan Advisor
Lynchburg, VA
Stats: $854M under management
Company: Est. 1978
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Morris & Wells Wealth Management
Plan Advisor
Charlottesville, VA
Stats: $854M under management
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Decisionpoint Financial, LLC
Plan Advisor
Mesa, AZ
Stats: $849M under management
Company: Est. 2018
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Brio Financial Group
Plan Advisor
San Francisco, CA
Stats: $843M under management
Company: Est. 2017
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Legacy Financial Group
Plan Advisor
Des Moines, IA
Stats: $840M under management
Company: Est. 2010
Why Your Business Needs a Specialized Retirement Plan Advisor
Managing a 401(k) plan involves significant legal and financial responsibilities that go far beyond simple administrative tasks. While many generalist financial advisors may offer to manage a company retirement plan, specialized 401(k) plan advisors bring a distinct set of skills necessary for navigating the Employee Retirement Income Security Act (ERISA). A qualified advisor serves as a buffer between the plan sponsor and regulatory liability, ensuring that the investment lineup is prudent, fees are reasonable, and the plan remains compliant with Department of Labor regulations. By partnering with a dedicated specialist, business owners can focus on their core operations while ensuring their employees have a robust vehicle for retirement savings.
3(21) vs. 3(38) Fiduciaries: Understanding the Difference
One of the most critical decisions a plan sponsor must make is determining the level of liability they wish to delegate. This is often defined by the type of fiduciary status the advisor assumes:
- ERISA 3(21) Co-Fiduciary: Under this arrangement, the advisor provides investment recommendations and research, but the plan sponsor retains the final authority—and ultimately the liability—for accepting or rejecting those recommendations. This is a partnership model where the advisor "helps" you decide.
- ERISA 3(38) Investment Manager: A 3(38) advisor assumes full discretion and control over the investment selection and monitoring. In this scenario, the plan sponsor effectively delegates the investment liability to the advisor. For sponsors looking to minimize their fiduciary risk exposure, hiring a 3(38) manager is often the preferred strategy.
Investment Policy Statements and Fee Benchmarking
A primary role of a plan advisor is to help the investment committee draft and maintain an Investment Policy Statement (IPS). This governing document outlines how plan assets are selected, monitored, and replaced. Without a solid IPS, plan sponsors are vulnerable during audits or legal challenges. Furthermore, advisors are instrumental in fee benchmarking. They review the 408(b)(2) fee disclosures to ensure that the costs charged by recordkeepers and 401(k) auditors are reasonable relative to the services provided. If fees are found to be excessive, a proactive advisor will negotiate with vendors or lead a Request for Proposal (RFP) process to find better pricing.
Coordinating with Legal and Compliance Teams
Great advisors do not work in a silo; they coordinate with other service providers to ensure holistic plan health. For example, if a plan requires a complex redesign to pass non-discrimination testing, the advisor often collaborates with ERISA attorneys to ensure the new plan document meets all legal standards. Whether you are running a startup plan or a large corporate plan with millions in assets, selecting the right advisor is the cornerstone of a successful retirement plan strategy.