Browse 542 providers in this category.
Provider ranking
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NFP, an Aon company
Plan Advisor
Aliso Viejo, CA
Stats: 10,000 clients • $110.0B under management
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Avantax Advisory Services
Plan Advisor
Dallas, TX
Stats: $92.8B under management
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Lincoln Financial Advisors Corporation
Plan Advisor
Radnor, PA
Stats: $85.6B under management
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Kestra Investment Management, Llc.
Plan Advisor
Austin, TX
Stats: $60.2B under management
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Carson Wealth Management Group
Plan Advisor
Omaha, NE
Credentials: CFP® - Certified Financial Planner • AIF® - Accredited Investment Fiduciary • CFA® - Chartered Financial Analyst
Stats: $55.0B under management
Company: Est. 1983
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First National Corporation
Plan Advisor
Pittsburgh, PA
Stats: $50.0B under management
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D.a. Davidson & Co.
Plan Advisor
Great Falls, MT
Stats: $41.8B under management
Company: Est. 1935 • 1,350 employees
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Harding Loevner LP
Plan Advisor
Bridgewater, NJ
Stats: $40.0B under management
Company: Est. 1989
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Oxford Financial Group, LTD
Plan Advisor
Carmel, IN
Stats: $38.0B under management
Company: Est. 1981
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Benchmark Capital Group Ltd.
Plan Advisor
Stats: $32.5B under management
Company: Est. 2015
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Global Retirement Partners, LLC
Plan Advisor
San Rafael, CA
Stats: $31.9B under management
Company: Est. 2014 • 434 employees
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Eagle Capital Management, LLC
Plan Advisor
New York, NY
Stats: $31.2B under management
Company: Est. 1988 • 97 employees
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Brighton Jones LLC
Plan Advisor
Seattle, WA
Stats: $30.0B under management
Company: Est. 1999 • 257 employees
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Warren Averett
Plan Advisor
Birmingham, AL
Stats: $29.9B under management
Company: Est. 1972 • 800 employees
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Strategic Retirement Partners (SRP)
Plan Advisor
Redwood City, CA
Credentials: CEFEX Certified
Stats: 4,100 clients • $26.4B under management
Company: Est. 2015 • 130 employees
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Baystate Wealth Management
Plan Advisor
Boston, MA
Stats: $24.2B under management
Company: Est. 1996 • 11 employees
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Arvest Wealth Management
Plan Advisor
Lowell, AR
Stats: $15.9B under management
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Concurrent Investment Advisors, LLC
Plan Advisor
Tampa, FL
Credentials: RIA - Registered Investment Advisor • CFP® - Certified Financial Planner • Other
Stats: $15.7B under management
Company: Est. 2016 • 65 employees
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Stephens
Plan Advisor
Little Rock, AR
Stats: $15.6B under management
Company: Est. 1933 • 1,300 employees
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Park Avenue Securities LLC
Plan Advisor
New York, NY
Stats: $15.0B under management
Company: Est. 1999
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Western Financial Corporation
Plan Advisor
San Diego, CA
Stats: $14.6B under management
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Akre Capital Management, LLC
Plan Advisor
Middleburg, VA
Stats: $14.4B under management
Company: Est. 1989
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Ballentine Capital Advisors, Inc.
Plan Advisor
Greenville, SC
Stats: $12.0B under management
Company: Est. 2002 • 18 employees
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Soltis Investment Advisors
Plan Advisor • Pro Score 4.1
St George, UT
Credentials: CEFEX Certified
Stats: $12.0B under management
Company: Est. 2000 • 130 employees
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Evergreen Advisors, LLC
Plan Advisor
Chattanooga, TN
Stats: $10.8B under management
Company: Est. 2001
Why Your Business Needs a Specialized Retirement Plan Advisor
Managing a 401(k) plan involves significant legal and financial responsibilities that go far beyond simple administrative tasks. While many generalist financial advisors may offer to manage a company retirement plan, specialized 401(k) plan advisors bring a distinct set of skills necessary for navigating the Employee Retirement Income Security Act (ERISA). A qualified advisor serves as a buffer between the plan sponsor and regulatory liability, ensuring that the investment lineup is prudent, fees are reasonable, and the plan remains compliant with Department of Labor regulations. By partnering with a dedicated specialist, business owners can focus on their core operations while ensuring their employees have a robust vehicle for retirement savings.
3(21) vs. 3(38) Fiduciaries: Understanding the Difference
One of the most critical decisions a plan sponsor must make is determining the level of liability they wish to delegate. This is often defined by the type of fiduciary status the advisor assumes:
- ERISA 3(21) Co-Fiduciary: Under this arrangement, the advisor provides investment recommendations and research, but the plan sponsor retains the final authority—and ultimately the liability—for accepting or rejecting those recommendations. This is a partnership model where the advisor "helps" you decide.
- ERISA 3(38) Investment Manager: A 3(38) advisor assumes full discretion and control over the investment selection and monitoring. In this scenario, the plan sponsor effectively delegates the investment liability to the advisor. For sponsors looking to minimize their fiduciary risk exposure, hiring a 3(38) manager is often the preferred strategy.
Investment Policy Statements and Fee Benchmarking
A primary role of a plan advisor is to help the investment committee draft and maintain an Investment Policy Statement (IPS). This governing document outlines how plan assets are selected, monitored, and replaced. Without a solid IPS, plan sponsors are vulnerable during audits or legal challenges. Furthermore, advisors are instrumental in fee benchmarking. They review the 408(b)(2) fee disclosures to ensure that the costs charged by recordkeepers and 401(k) auditors are reasonable relative to the services provided. If fees are found to be excessive, a proactive advisor will negotiate with vendors or lead a Request for Proposal (RFP) process to find better pricing.
Coordinating with Legal and Compliance Teams
Great advisors do not work in a silo; they coordinate with other service providers to ensure holistic plan health. For example, if a plan requires a complex redesign to pass non-discrimination testing, the advisor often collaborates with ERISA attorneys to ensure the new plan document meets all legal standards. Whether you are running a startup plan or a large corporate plan with millions in assets, selecting the right advisor is the cornerstone of a successful retirement plan strategy.