Browse 542 providers in this category.
Provider ranking
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The Genwealth Group, Inc.
Plan Advisor
Maplewood, NJ
Stats: $484M under management
Company: Est. 2008 • 8 employees
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Hobbs Group Advisors LLC
Plan Advisor
Columbia, SC
Stats: $479M under management
Company: Est. 2007 • 9 employees
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Bigelow Investment Advisors, LLC
Plan Advisor
Portland, ME
Stats: $476M under management
Company: Est. 2007
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Kooman & Associates
Plan Advisor
Altoona, PA
Stats: $472M under management
Company: Est. 2011
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Stokes Capital Advisors, LLC
Plan Advisor
Greenwood, SC
Stats: $470M under management
Company: Est. 2015
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Aegis Financial
Plan Advisor
Phoenix, AZ
Stats: $468M under management
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Wise Wealth, LLC
Plan Advisor
Prospect, CT
Stats: $464M under management
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Stewardship Advisors, LLC
Plan Advisor
Mount Joy, PA
Stats: $462M under management
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Lokken Investment Group, LLC
Plan Advisor
Lewes, DE
Stats: $455M under management
Company: Est. 2008
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Thepartners Wealth Management
Plan Advisor
Carmel By The Sea, CA
Stats: $455M under management
Company: Est. 2021
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Capitol Private Wealth Group LLC
Plan Advisor
Vienna, VA
Stats: $451M under management
Company: Est. 2016
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Robinson Smith Wealth Advisors, LLC
Plan Advisor
South Portland, ME
Stats: $445M under management
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Rps Retirement Plan Advisors
Plan Advisor
Austin, TX
Stats: $444M under management
Company: Est. 2010
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Prosperity Wealth Management, Inc.
Plan Advisor
Overland Park, KS
Stats: $442M under management
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Pure Portfolios
Plan Advisor
Lake Oswego, OR
Stats: $437M under management
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Fyra Capital Management
Plan Advisor
Saint Charles, MO
Stats: $437M under management
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Holderness Investments CO
Plan Advisor
Greensboro, NC
Stats: $434M under management
Company: Est. 1995
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Ruedi Wealth Management, Inc.
Plan Advisor
Champaign, IL
Stats: $432M under management
Company: Est. 2014
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Physicians Financial Services, Inc.
Plan Advisor
Omaha, NE
Stats: $432M under management
Company: Est. 1990
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Mendota Financial Group, LLC
Plan Advisor
Madison, WI
Stats: $431M under management
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Delta Financial Advisors, L.l.c.
Plan Advisor
New Orleans, LA
Stats: $429M under management
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Maryland Capital Advisors, Inc.
Plan Advisor
Chester, MD
Stats: $429M under management
Company: Est. 1997
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Prudeo Partners, LLC
Plan Advisor
West Columbia, SC
Stats: $425M under management
Company: Est. 2000
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Singer Wealth Advisors LLC
Plan Advisor
Boca Raton, FL
Stats: $425M under management
Company: Est. 2021
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Tradewinds, LLC
Plan Advisor
Raleigh, NC
Stats: $419M under management
Company: Est. 2021
Why Your Business Needs a Specialized Retirement Plan Advisor
Managing a 401(k) plan involves significant legal and financial responsibilities that go far beyond simple administrative tasks. While many generalist financial advisors may offer to manage a company retirement plan, specialized 401(k) plan advisors bring a distinct set of skills necessary for navigating the Employee Retirement Income Security Act (ERISA). A qualified advisor serves as a buffer between the plan sponsor and regulatory liability, ensuring that the investment lineup is prudent, fees are reasonable, and the plan remains compliant with Department of Labor regulations. By partnering with a dedicated specialist, business owners can focus on their core operations while ensuring their employees have a robust vehicle for retirement savings.
3(21) vs. 3(38) Fiduciaries: Understanding the Difference
One of the most critical decisions a plan sponsor must make is determining the level of liability they wish to delegate. This is often defined by the type of fiduciary status the advisor assumes:
- ERISA 3(21) Co-Fiduciary: Under this arrangement, the advisor provides investment recommendations and research, but the plan sponsor retains the final authority—and ultimately the liability—for accepting or rejecting those recommendations. This is a partnership model where the advisor "helps" you decide.
- ERISA 3(38) Investment Manager: A 3(38) advisor assumes full discretion and control over the investment selection and monitoring. In this scenario, the plan sponsor effectively delegates the investment liability to the advisor. For sponsors looking to minimize their fiduciary risk exposure, hiring a 3(38) manager is often the preferred strategy.
Investment Policy Statements and Fee Benchmarking
A primary role of a plan advisor is to help the investment committee draft and maintain an Investment Policy Statement (IPS). This governing document outlines how plan assets are selected, monitored, and replaced. Without a solid IPS, plan sponsors are vulnerable during audits or legal challenges. Furthermore, advisors are instrumental in fee benchmarking. They review the 408(b)(2) fee disclosures to ensure that the costs charged by recordkeepers and 401(k) auditors are reasonable relative to the services provided. If fees are found to be excessive, a proactive advisor will negotiate with vendors or lead a Request for Proposal (RFP) process to find better pricing.
Coordinating with Legal and Compliance Teams
Great advisors do not work in a silo; they coordinate with other service providers to ensure holistic plan health. For example, if a plan requires a complex redesign to pass non-discrimination testing, the advisor often collaborates with ERISA attorneys to ensure the new plan document meets all legal standards. Whether you are running a startup plan or a large corporate plan with millions in assets, selecting the right advisor is the cornerstone of a successful retirement plan strategy.