About Shufro, Rose & Co., LLC
<p>Founded in 1938, Shufro, Rose & Co., LLC brings long-running advisory experience to clients in New York City and the broader tri-state area. The firm is a Registered Investment Advisor with 27 employees and works with retail investors, high net worth individuals, pension plans, and charitable organizations.</p> <p>The firm reports $2.2B in assets under management (2026) and provides 3(21) fiduciary services for retirement plans. Its work also includes financial planning with specific support for retirement planning, estate planning, tax planning, and risk management.</p> <p>Shufro, Rose & Co. is headquartered in New York, NY and is registered in all 50 states and Washington, D.C., which supports relationships with plan sponsors and individuals across the U.S. A key differentiator is its multi-generational planning focus built on decades of continuity as an independent advisory firm.</p> <p>Learn more about related partners in our <a href="/plan-advisors">plan advisors</a> and <a href="/retirement-plans">retirement plan providers</a> directories.</p> <ul> <li>Registered Investment Advisor founded in 1938</li> <li>Headquarters: New York, NY</li> <li>3(21) fiduciary support for retirement plans</li> <li>Financial planning: retirement, estate, and tax planning</li> <li>$2.2B AUM (2026)</li> </ul>
Website: https://www.shufrorose.com/
Founded: 1938
Employees: 27
Office Locations
- New York, NY (Headquarters)
Services Offered
- 3(21) Investment Advisor
Client Statistics (2026)
- Total Clients: 0
- Total AUM: $2.2B
Plans Serviced (2023)
Largest plans where this firm is listed as a service provider (Schedule C) or IQPA (Schedule H) on the most recent filings (From Form 5500).
| Plan | Sponsor | Assets | Participants |
|---|---|---|---|
| SUMMIT CITY MD 401(K) PLAN | WP CITYMD BIDCO, LLC, NY | $973M | 11,509 |