About Salem Investment Counselors INC
<p>Founded in 1979, Salem Investment Counselors is an SEC-registered investment advisor based in Winston-Salem in North Carolina’s Piedmont Triad, with a second office in Durham in the Research Triangle.</p> <p>The firm works as a fiduciary and manages $3.8B in assets under management (2026). It supports clients across 22 states, including individuals and high-net-worth families, corporations, charitable organizations, and corporate retirement and profit-sharing plans.</p> <p>Salem provides investment management and planning services that cover financial planning, estate planning, and tax planning. It also offers 3(21) fiduciary support for retirement plans, helping sponsors document decisions and manage ongoing oversight.</p> <p>One point that sets Salem apart is its fee-based advisory approach: the firm does not sell financial products, which helps reduce product-driven conflicts and keeps the focus on long-term client relationships.</p> <ul> <li>Registered investment advisor services from North Carolina (Triad and Triangle)</li> <li>Investment management for taxable and retirement accounts</li> <li>Financial planning, including estate and tax planning coordination</li> <li>3(21) fiduciary services for plan sponsors</li> <li>Support for corporate retirement and profit-sharing plans</li> </ul>
Website: https://saleminvestment.com/
Founded: 1979
Office Locations
- Winston-Salem, NC (Headquarters)
- Durham, NC
Services Offered
- 3(21) Investment Advisor
Client Statistics (2026)
- Total Clients: 0
- Total AUM: $3.8B