About Hays Financial Group, LLC
<p>Founded in 2021, Hays Financial Group, LLC is a Minnesota registered investment advisor based in Edina in the Twin Cities metro, with an additional Minneapolis office. The firm reports $6.1B in assets under management (2026).</p> <p>Hays Financial Group works with employers on retirement plan design and ongoing governance, and it also supports employees through participant advice. The firm handles plan design, fiduciary audit support, and fiduciary services under both 3(21) and 3(38) arrangements.</p> <p>Plan work spans defined contribution plans, defined benefit plans, non-qualified plans, and executive life insurance. For participants, the firm provides financial coaching, investment education, and money management counseling, with bilingual services available.</p> <p>What sets the firm apart is the combination of employer-side fiduciary roles and day-to-day participant guidance under one advisor team.</p> <ul> <li>Retirement plan design and governance support</li> <li>3(21) and 3(38) fiduciary services</li> <li>Fiduciary audit assistance</li> <li>Participant advice, coaching, and investment education (bilingual available)</li> <li>Plan types: DC, DB, non-qualified, and executive life insurance</li> </ul>
Website: https://www.haysfinancialgroup.com/
Founded: 2021
Office Locations
- Edina, MN (Headquarters)
- Minneapolis, MN
Services Offered
- Plan Design Consulting
- Participant Investment Advice
- Fiduciary Audit Services
- 3(21) Investment Advisor
- 3(38) Investment Manager
Client Statistics (2026)
- Total Clients: 0
- Total AUM: $6.1B
Plans Serviced (2024)
Largest plans where this firm is listed as a service provider (Schedule C) or IQPA (Schedule H) on the most recent filings (From Form 5500).
| Plan | Sponsor | Assets | Participants |
|---|---|---|---|
| AMERICAN EQUITY INVESTMENT PROFIT SHARING AND 401(K) PLAN | AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY, IA | $153M | 840 |
| ANDERSON TRUCKING SERVICE, INC. PROFIT SHARING AND 401(K) PLAN | ANDERSON TRUCKING SERVICE, INC., MN | $97M | 1,445 |
| EVERBRIDGE, INC. 401(K) PROFIT SHARING PLAN & TRUST | EVERBRIDGE, INC., VA | $93M | 680 |
| ARCTIC WOLF NETWORKS, INC. 401(K) PLAN | ARCTIC WOLF NETWORKS, INC., MN | $89M | 1,437 |
| EMPIRICAL 401(K) AND PROFIT SHARING PLAN | EMPIRICAL TECHNOLOGY, INC., SD | $84M | 1,238 |
| 401(k) Retirement Plan | Healthcare Sponsor, MN | $83M | 152 |
| 401(k) Retirement Plan | Manufacturing Sponsor, MN | $78M | 1,137 |
| 401(k) Retirement Plan | Professional Services Sponsor, NY | $70M | 938 |
| 401(k) Retirement Plan | Technology Sponsor, MN | $57M | 623 |
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