About Generation Capital Management LLC
<p>Based in Pittsford in the Rochester metro area, Generation Capital Management LLC is a fee-only, independent Registered Investment Adviser (RIA) that works with individuals and organizations across the region and beyond. Founded in 2003, the firm manages $1.0B in assets (2026) and operates as a fiduciary.</p> <p>For employers, Generation Capital Management provides retirement plan oversight as a <a href="/plan-advisors">plan advisor</a>, including 3(21) co-fiduciary guidance and 3(38) investment manager services. This structure lets plan sponsors choose between shared responsibility for investment decisions or delegating manager discretion, depending on internal resources and governance preferences.</p> <p>The firm also offers financial planning and investment management, with an approach that accounts for both the technical side of portfolio decisions and the personal factors that shape financial choices. One differentiator is its fee-only model paired with discretionary 3(38) management for sponsors that want an outside fiduciary to run the investment lineup.</p> <ul> <li>Fee-only, independent RIA and fiduciary</li> <li>Retirement plan services: 3(21) and 3(38) fiduciary roles</li> <li>Financial planning and investment management</li> <li>Headquartered in Pittsford, serving the Rochester area and beyond</li> </ul>
Website: https://www.gencapmgmt.com/
Founded: 2003
Office Locations
- Pittsford, NY (Headquarters)
Services Offered
- 3(21) Investment Advisor
- 3(38) Investment Manager
Client Statistics (2026)
- Total Clients: 0
- Total AUM: $1.0B