Guided Choice Asset Management, Inc.

Retirement Plan Advisor

Reno, NV

About Guided Choice Asset Management, Inc.

<p>Founded in 1999, Guided Choice Asset Management, Inc. (GCAM) is a SEC-registered investment advisor based in Reno in the Northern Nevada/Sierra region. The firm focuses on fiduciary, digital retirement investment advice for defined contribution retirement plans.</p> <p>GCAM’s day-to-day work centers on investment management delivered through a proprietary rules engine and digital algorithms. The firm positions its approach as conflict-free and builds its advice process around integrity and transparency.</p> <p>GCAM works with both individuals and businesses and keeps financial wellness and personalized advice as key parts of its retirement program offering. The team includes seasoned investment professionals, including a CFA charterholder and staff with Ph.D.s in quantitative fields.</p> <p>What differentiates GCAM is its use of a rules-based digital advice engine built specifically for retirement plan investment guidance.</p> <ul> <li>SEC-registered investment advisor founded in 1999</li> <li>Headquartered in Reno, serving the broader Northern Nevada area</li> <li>Fiduciary digital retirement investment advice for defined contribution plans</li> <li>Rules-engine and algorithm-based investment management</li> <li>Works with individuals and business retirement plan clients as <a href="/plan-advisors">plan advisors</a></li> </ul>

Website: https://guidedchoice.com/

Founded: 1999

Office Locations

  • Reno, NV (Headquarters)

Team Members

  • Sherrie Grabot, Co-Founder and CEO
  • Louis van Zijl, President and COO
  • Ganlin Xu, Chief Investment Officer
  • Harry Markowitz, Investment Committee Member Emeritus (1999-2023)
  • Thomas Anichini, Chief Investment Strategist
  • Ming Yee Wang, Chief Investment Officer Emeritus

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