401GO

Third-Party Administrator

Sandy, UT

About 401GO

<p>Automation is central to how 401GO runs retirement plan recordkeeping and administration, which can help employers get a plan started and keep routine tasks moving with less manual back-and-forth. Founded in 2017, the firm has built its offering around a tech-driven workflow for workplace retirement plans.</p> <p>Headquartered in Sandy in the Salt Lake City metro area, 401GO supports employers looking for a more automated approach to managing plan operations. The company has 105 employees and reports 5,000 clients and $12.0B in AUM (2025).</p> <p>401GO handles recordkeeping for 401(k) plans, Solo 401(k)s, and IRAs. Its platform uses in-house automation for plan setup, day-to-day administration, and compliance tasks, and it supports both employers and <a href="/plan-advisors">plan advisors</a>. It also works with HCM companies and runs a referral program that offers discounts to referred clients and recurring revenue for partners.</p> <p>Common services include:</p> <ul> <li>Recordkeeping and plan administration for workplace retirement plans</li> <li>Plan setup and ongoing compliance support</li> <li>Advisor and employer support for plan operations</li> <li>Participant education</li> <li>Tax assistance for small businesses</li> </ul>

Website: https://401go.com/

Founded: 2017

Employees: 105

Office Locations

  • Sandy, UT (Headquarters)

Services Offered

  • Recordkeeping

Client Statistics (2025)

  • Total Clients: 5,055
  • Total AUM: $12.0B
  • Total Participants: 54,255

Plans Serviced (2024)

Largest plans where this firm is listed as a service provider (Schedule C) or IQPA (Schedule H) on the most recent filings (From Form 5500).

PlanSponsorAssetsParticipants
M ROGERS INC & SUBSIDIARY 401(K) PROFIT SHARING PLAN AND TRUST M ROGERS INC & SUBSIDIARY, MO $7M 129
OXFORD HOUSE INC. 401(K) PROFIT SHARING PLAN & TRUST OXFORD HOUSE INC., MD $2M 294

Products & Pricing

  • GO-Starter: $25 base fee, $2/employee, 30 bps AUM fee
  • GO-Plus: $139 base fee, $7/employee, 15 bps AUM fee, $500 setup fee
  • GO-Solo: $19 base fee, 15 bps AUM fee, $250 setup fee

Other Third-Party Administrators in UT