About 401GO
<p>Automation is central to how 401GO runs retirement plan recordkeeping and administration, which can help employers get a plan started and keep routine tasks moving with less manual back-and-forth. Founded in 2017, the firm has built its offering around a tech-driven workflow for workplace retirement plans.</p> <p>Headquartered in Sandy in the Salt Lake City metro area, 401GO supports employers looking for a more automated approach to managing plan operations. The company has 105 employees and reports 5,000 clients and $12.0B in AUM (2025).</p> <p>401GO handles recordkeeping for 401(k) plans, Solo 401(k)s, and IRAs. Its platform uses in-house automation for plan setup, day-to-day administration, and compliance tasks, and it supports both employers and <a href="/plan-advisors">plan advisors</a>. It also works with HCM companies and runs a referral program that offers discounts to referred clients and recurring revenue for partners.</p> <p>Common services include:</p> <ul> <li>Recordkeeping and plan administration for workplace retirement plans</li> <li>Plan setup and ongoing compliance support</li> <li>Advisor and employer support for plan operations</li> <li>Participant education</li> <li>Tax assistance for small businesses</li> </ul>
Website: https://401go.com/
Founded: 2017
Employees: 105
Office Locations
- Sandy, UT (Headquarters)
Services Offered
- Recordkeeping
Client Statistics (2025)
- Total Clients: 5,055
- Total AUM: $12.0B
- Total Participants: 54,255
Plans Serviced (2024)
Largest plans where this firm is listed as a service provider (Schedule C) or IQPA (Schedule H) on the most recent filings (From Form 5500).
| Plan | Sponsor | Assets | Participants |
|---|---|---|---|
| M ROGERS INC & SUBSIDIARY 401(K) PROFIT SHARING PLAN AND TRUST | M ROGERS INC & SUBSIDIARY, MO | $7M | 129 |
| OXFORD HOUSE INC. 401(K) PROFIT SHARING PLAN & TRUST | OXFORD HOUSE INC., MD | $2M | 294 |
Products & Pricing
- GO-Starter: $25 base fee, $2/employee, 30 bps AUM fee
- GO-Plus: $139 base fee, $7/employee, 15 bps AUM fee, $500 setup fee
- GO-Solo: $19 base fee, 15 bps AUM fee, $250 setup fee