# Guided Choice Asset Management, Inc.
Source: https://planprovider.pro/provider/guided-choice-asset-management-inc

> Founded in 1999, Guided Choice Asset Management, Inc. (GCAM) is a SEC-registered investment advisor based in Reno in the Northern Nevada/Sierra region. The f…

Retirement Plan Advisor

Reno, NV

## About Guided Choice Asset Management, Inc.

<p>Founded in 1999, Guided Choice Asset Management, Inc. (GCAM) is a SEC-registered investment advisor based in Reno in the Northern Nevada/Sierra region. The firm focuses on fiduciary, digital retirement investment advice for defined contribution retirement plans.</p>

<p>GCAM’s day-to-day work centers on investment management delivered through a proprietary rules engine and digital algorithms. The firm positions its approach as conflict-free and builds its advice process around integrity and transparency.</p>

<p>GCAM works with both individuals and businesses and keeps financial wellness and personalized advice as key parts of its retirement program offering. The team includes seasoned investment professionals, including a CFA charterholder and staff with Ph.D.s in quantitative fields.</p>

<p>What differentiates GCAM is its use of a rules-based digital advice engine built specifically for retirement plan investment guidance.</p>

<ul>
<li>SEC-registered investment advisor founded in 1999</li>
<li>Headquartered in Reno, serving the broader Northern Nevada area</li>
<li>Fiduciary digital retirement investment advice for defined contribution plans</li>
<li>Rules-engine and algorithm-based investment management</li>
<li>Works with individuals and business retirement plan clients as <a href="/plan-advisors">plan advisors</a></li>
</ul>

Website: [https://guidedchoice.com/](https://guidedchoice.com/)

Founded: 1999

## Office Locations

- Reno, NV (Headquarters)

## Team Members

- **Sherrie Grabot**, Co-Founder and CEO

- **Louis van Zijl**, President and COO

- **Ganlin Xu**, Chief Investment Officer

- **Harry Markowitz**, Investment Committee Member Emeritus (1999-2023)

- **Thomas Anichini**, Chief Investment Strategist

- **Ming Yee Wang**, Chief Investment Officer Emeritus

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