# Googins Advisors, Inc.
Source: https://planprovider.pro/provider/googins-advisors-inc

> From its office at 6417 University Ave. in Middleton, Googins Advisors, Inc. works with individuals and business owners across the Madison metro on investmen…

Retirement Plan Advisor

Middleton, WI

## About Googins Advisors, Inc.

<p>From its office at 6417 University Ave. in Middleton, Googins Advisors, Inc. works with individuals and business owners across the Madison metro on investment management and retirement planning.</p>

<p>The firm is a registered investment advisor with $0.2B in assets under management (2026). Louise Googins is President and Chief Compliance Officer. The team includes credentialed professionals, including CFA and CFP certificants such as Lynne Goldsmith.</p>

<p>Googins Advisors handles day-to-day portfolio management along with planning work that often comes up alongside retirement decisions, such as college funding, lifestyle planning, estate planning, and tax planning. The firm also covers insurance-related planning, including life insurance and long-term care and disability needs.</p>

<p>What sets the practice apart is its mix of wealth management and hands-on planning delivered from a single local office, with regular client education through the firm’s blog and social channels.</p>

<ul>
<li><a href="/plan-advisors">Plan advisor</a> services, including 3(21) fiduciary support</li>
<li>Asset and wealth management</li>
<li>Retirement planning</li>
<li>Estate and income tax planning</li>
<li>Insurance planning (life, long-term care, and disability)</li>
</ul>

Website: [https://googins.com/](https://googins.com/)

## Office Locations

- Middleton, WI (Headquarters)

## Services Offered

- 3(21) Investment Advisor

## Client Statistics (2026)

- Total Clients: 0

- Total AUM: $178.4M

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