# The Trade Desk, INC. 401(k) Plan
Source: https://planprovider.pro/companies/the-trade-desk-inc-401k-plan

> The Trade Desk, INC.'s 401(k) plan: 2,206 participants, plan year 2024 financials, providers, and benchmarks from Form 5500.

Form 5500 filing data for plan year 2024.

## Plan Snapshot

- **Plan Sponsor:** The Trade Desk, INC.

- **Sponsor EIN:** 271887399

- **Sponsor Address:** 42 N. CHESTNUT STREET, VENTURA, CA, 93001

- **Plan Type:** 401(k)

- **Total Participants:** 2,206

- **Total Assets:** $298.5M

## Key Plan Design Features

- **Auto-Enrollment:** Yes

- **Auto-Escalation:** No

- **Allows Roth Contributions:** Yes

- **Participant Loans:** Yes

- **Participant-Directed Investments:** Yes

- **ERISA Section 404(c) Fiduciary Safe Harbor:** Yes

## Plan Financials by Year

| Year|Participants|Total Assets|Employer Contrib.|Employee Contrib.|

| 2024|2,206|$298.5M|$16.5M|$36.1M|

| 2023|1,937|$213.9M|$14.3M|$30.1M|

| 2022|1,708|$132.6M|$10.6M|$22.7M|

## Service Providers (Schedule C)

Vendors paid $5,000 or more for services to the plan, ranked by total compensation (direct + indirect fees).

| Provider Name|
Role|
Direct Compensation|
Indirect Compensation|
Total Fees|

| MORGAN STANLEY SMITH BARNEY|ADVISOR|—|$110,448|$110,448|

| PENSION ASSURANCE LLP|ACCOUNTANT/AUDITOR|$14,000|—|$14,000|

### Verified Provider Profiles

Direct links to verified profiles of matched retirement plan providers on PlanProvider.Pro:

- [MORGAN STANLEY SMITH BARNEY](https://planprovider.pro/provider/jp-morgan-asset-management) — ADVISOR

- [PENSION ASSURANCE LLP](https://planprovider.pro/provider/pension-assurance-llp) — ACCOUNTANT/AUDITOR

## Plan Fees & Expenses

Annual service provider fees and administrative expenses sourced from DOL Form 5500 filings.

- **Total Service Provider Fees:** $124,448

- **Estimated Expense Ratio:** 0.042% of plan assets

### Historical Administrative Expenses

Breakdown of administrative expense categories reported on Form 5500 filings.

| Year|
Total Admin Expenses|
Investment Mgmt Fees|
Contract Admin Fees|
IQPA Audit Fees|
Professional Fees|

| 2024|-$184,079|—|—|$14,000|—|

| 2023|-$77,570|—|—|$13,000|—|

| 2022|-$27,302|—|—|—|—|

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