# Serena & Lily, INC. 401(k) Plan
Source: https://planprovider.pro/companies/serena-lily-inc-plan-001

> Serena & Lily, INC.'s 401(k) plan: 457 participants, plan year 2024 financials, providers, and benchmarks from Form 5500.

Form 5500 filing data for plan year 2024.

## Plan Snapshot

- **Plan Sponsor:** Serena & Lily, INC.

- **Sponsor EIN:** 205856840

- **Sponsor Address:** 10 LIBERTY SHIP WAY,, SAUSALITO, CA, 94965

- **Plan Type:** 401(k)

- **Total Participants:** 457

- **Total Assets:** $12.3M

## Key Plan Design Features

- **Auto-Enrollment:** Yes

- **Auto-Escalation:** No

- **Allows Roth Contributions:** Yes

- **Participant Loans:** No

- **Participant-Directed Investments:** Yes

- **ERISA Section 404(c) Fiduciary Safe Harbor:** Yes

## Plan Financials by Year

| Year|Participants|Total Assets|Employer Contrib.|Employee Contrib.|

| 2024|457|$12.3M|$0|$2.2M|

| 2023|519|$10.6M|$18,694|$2.0M|

| 2022|563|$7.9M|$0|$1.9M|

## Service Providers (Schedule C)

Vendors paid $5,000 or more for services to the plan, ranked by total compensation (direct + indirect fees).

| Provider Name|
Role|
Direct Compensation|
Indirect Compensation|
Total Fees|

| PORTICO WEALTH ADVISORS, LLC|INVESTMENT/FINANCIAL ADVI|$26,510|—|$26,510|

| ADP, INC.|RECORD KEEPER|$12,753|—|$12,753|

| CAMPBELL TAYLOR WASHBURN|Auditor|—|—|$0|

### Verified Provider Profiles

Direct links to verified profiles of matched retirement plan providers on PlanProvider.Pro:

- [ADP, INC.](https://planprovider.pro/provider/adp-retirement-services) — RECORD KEEPER

## Plan Fees & Expenses

Annual service provider fees and administrative expenses sourced from DOL Form 5500 filings.

- **Total Service Provider Fees:** $39,263

- **Estimated Expense Ratio:** 0.320% of plan assets

### Historical Administrative Expenses

Breakdown of administrative expense categories reported on Form 5500 filings.

| Year|
Total Admin Expenses|
Investment Mgmt Fees|
Contract Admin Fees|
IQPA Audit Fees|
Professional Fees|

| 2024|$39,263|$26,510|—|—|—|

| 2023|$67,721|$29,486|$36,188|—|—|

| 2022|$48,591|$29,717|$15,254|—|$3,620|

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