# Advertise Purple, INC. 401(k) Plan
Source: https://planprovider.pro/companies/advertise-purple-inc-401k-plan

> Advertise Purple, INC.'s 401(k) plan: 82 participants, plan year 2024 financials, providers, and benchmarks from Form 5500.

Form 5500 filing data for plan year 2024.

## Plan Snapshot

- **Plan Sponsor:** Advertise Purple, INC.

- **Sponsor EIN:** 454233482

- **Sponsor Address:** 2200 MICHIGAN AVENUE, SANTA MONICA, CA, 90404

- **Plan Type:** 401(k)

- **Total Participants:** 82

- **Total Assets:** $4.7M

## Key Plan Design Features

- **Auto-Enrollment:** Yes

- **Auto-Escalation:** No

- **Allows Roth Contributions:** No

- **Participant Loans:** No

- **Participant-Directed Investments:** No

- **ERISA Section 404(c) Fiduciary Safe Harbor:** Yes

## Plan Financials by Year

| Year|Participants|Total Assets|Employer Contrib.|Employee Contrib.|

| 2024|82|$4.7M|$329,688|$452,478|

| 2023|88|$3.8M|$397,058|$470,480|

| 2022|168|$2.7M|$381,623|$482,791|

## Service Providers (Schedule C)

Vendors paid $5,000 or more for services to the plan, ranked by total compensation (direct + indirect fees).

| Provider Name|
Role|
Direct Compensation|
Indirect Compensation|
Total Fees|

| PRINCIPAL LIFE INSURANCE COMPANY|CONTRACT ADMINISTRATOR|$42,541|—|$42,541|

| CIBC PRIVATE WEALTH ADVISORS, INC.|INVESTORY ADVISORY|—|$15,088|$15,088|

| CARON & BLETZER, PLLC|Auditor|—|—|$0|

### Verified Provider Profiles

Direct links to verified profiles of matched retirement plan providers on PlanProvider.Pro:

- [CARON & BLETZER, PLLC](https://planprovider.pro/provider/caron-bletzer) — Auditor

## Plan Fees & Expenses

Annual service provider fees and administrative expenses sourced from DOL Form 5500 filings.

- **Total Service Provider Fees:** $57,629

- **Estimated Expense Ratio:** 1.227% of plan assets

### Historical Administrative Expenses

Breakdown of administrative expense categories reported on Form 5500 filings.

| Year|
Total Admin Expenses|
Investment Mgmt Fees|
Contract Admin Fees|
IQPA Audit Fees|
Professional Fees|

| 2024|$42,274|—|$42,274|—|—|

| 2023|$37,454|—|$37,454|—|—|

| 2022|$33,570|—|$33,570|—|—|

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[View full interactive plan profile on PlanProvider.Pro](https://planprovider.pro/companies/advertise-purple-inc-401k-plan)

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